Effective branding is absolutely crucial for businesses at every level of the pyramid. From the global powerhouses to the smallest of sole traders - Let business help build your brand.
Search engine optimisation (SEO) is a technique that allows search engines to understand your website content. By Piston implementing best-practice SEO across your site your content will have a better chance of ranking well in relevant search engine results.
Create a powerful slogan and tagline to really sell your brand and engage with consumers, fans and to help build a community.
Since Instagram’s creation, it has grown into the ultimate platform for sharing photos. Over 800 million monthly users are active on the site. More than 60 million photos are posted each day, and 1.6 billion daily “likes” are given. There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too. You need to post the right kind of content to stay relevant to current followers while also bringing in new ones. But it can be hard to know which kinds of posts work best for growing your audience. Here are some powerful Instagram marketing tips (that actually work) that you can use to milk the popular platform for all that it’s worth. Switch to a business profile ASAP First, you need to switch to a business profile. Before you start thinking about your Instagram marketing plan, be sure that you have an Instagram Business Account. It’s easy to switch your current profile to a business account. Open your account; Click little Gear > Click 'Switch to business account'. It is that easy. You have now unlocked some cool business features. Post product teasers that will (gently) urge people to buy What if you could sell more products just by posting product teasers on Instagram? Well, you can. Instagram is a great place to advertise your products. And if you play your cards right, you won’t annoy users or scare them off with advertisements, either. If you’re too pushy, followers will drop like flies. But product teaser posts are a simple way to talk about your product and increase excitement without looking like you’re trying too hard. Use Instagram Stories If you want to generate leads, Instagram Stories are here to help. Instagram stories differ from regular Instagram posts because they come in a “slideshow” format. They’re only live for 24 hours, but Stories can be saved to any of your devices and reused at a later point. Eh.... take good photos.... It may seem obvious, but good photographs make the world of difference for your feed and your followers. Invest in a good photographer/ videographer that can assist you (we do this here at piston). Pictures win prizes on social media. Create engagement, start a conversation and reap the benefits. Check out some images below from some products we have worked with;
Piston offer a wide range of videography service to help promote you, your business or showcase a personal event.
