Marketing Style
Barry Parker • January 14, 2020
Taking good photos is a great start!
Since Instagram’s creation, it has grown into the ultimate platform for sharing photos.
Over 800 million monthly users are active on the site. More than 60 million photos are posted each day, and 1.6 billion daily “likes” are given.
There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too.
You need to post the right kind of content to stay relevant to current followers while also bringing in new ones.
But it can be hard to know which kinds of posts work best for growing your audience.
Here are some powerful Instagram marketing tips (that actually work) that you can use to milk the popular platform for all that it’s worth.
Switch to a business profile ASAP
First, you need to switch to a business profile.
Before you start thinking about your Instagram marketing plan, be sure that you have an Instagram Business Account. It’s easy to switch your current profile to a business account.
Open your account; Click little Gear > Click 'Switch to business account'. It is that easy. You have now unlocked some cool business features.
Post product teasers that will (gently) urge people to buy
What if you could sell more products just by posting product teasers on Instagram?
Well, you can.
Instagram is a great place to advertise your products. And if you play your cards right, you won’t annoy users or scare them off with advertisements, either.
If you’re too pushy, followers will drop like flies. But product teaser posts are a simple way to talk about your product and increase excitement without looking like you’re trying too hard.
Use Instagram Stories
If you want to generate leads, Instagram Stories are here to help.
Instagram stories differ from regular Instagram posts because they come in a “slideshow” format.
They’re only live for 24 hours, but Stories can be saved to any of your devices and reused at a later point.
Eh.... take good photos....
It may seem obvious, but good photographs make the world of difference for your feed and your followers. Invest in a good photographer/ videographer that can assist you (we do this here at piston). Pictures win prizes on social media. Create engagement, start a conversation and reap the benefits. Check out some images below from some products we have worked with;
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Effective branding is absolutely crucial for businesses at every level of the pyramid. From the global powerhouses to the smallest of sole traders - Let business help build your brand.
Search engine optimisation (SEO) is a technique that allows search engines to understand your website content. By Piston implementing best-practice SEO across your site your content will have a better chance of ranking well in relevant search engine results.
Create a powerful slogan and tagline to really sell your brand and engage with consumers, fans and to help build a community.
RESPONSIVE WEBSITE BUILDE R To get the most from your Piston Website, its important you take the time to digest and understand the working components of your website front end editor. We offer support with all of our website packages, but if you are looking to be pro-active and get the best from your new business tool, check out our comprehesnive digital support manual. You can access the support manual by clicking here. ACCESS THE FRONT END WEBSITE EDITO R So your website is live, you now want to login and start playing with all the cool features? Piston have to set you up, to do this, please email us directly studio@pistondesign.co.uk - If we have already and you just want access, that's easy, simply click the link below and use your login credentials to access the dashboard panel. Here, you can also access all of your site statistics and analytics including visitors, my popular pages and what devices are being used to access your website. Login to my website dashboard panel EMAIL ACCESS PANE L If you have a domain with Piston, its likely we have setup a standalone email account on your desktop pc, laptop, iPad or iPhone. If you have lost access to the device and still need access to your email (you need your primary email account and password), you can access the email 24 hours a day, 365 days a year by clicking the link below and entering your details; Access emails by clicking here SUPPORT CONTACT INF O Need help with any of the above? No problem. Call. 07759065108 Email. blp@pistondesign.co.uk
Piston offer a wide range of videography service to help promote you, your business or showcase a personal event.
